AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on Android in Central America Q4 2021
Discover the performance of the top beauty retail apps on Android in Central America during Q4 2021, based on downloads and active users.
In the fourth quarter of 2021, the beauty retail app market in Central America showcased varying performance trends among the top five applications. The data, provided by Sensor Tower, reveals insights into weekly downloads and active user activity for each app.
Chula - Belleza sin límites experienced a significant boost in weekly downloads, starting at 630 in late September and peaking at 6.5K in the week of October 25. However, downloads saw a decline towards the end of the quarter, finishing at approximately 2.2K in the last week of December. The app's weekly active users followed a similar pattern, starting at around 15K and peaking at 22.5K in late October, before gradually decreasing to 13.2K by the end of December.
SEPHORA showed a moderate fluctuation in weekly downloads, starting at 1.4K in late September and peaking at 2.7K in early November. The app concluded the quarter with 2.1K downloads in the final week of December. Active users for SEPHORA increased from 1.7K at the beginning of the quarter to 3.7K by the end, indicating a steady growth in user engagement.
Terramar Brands maintained a consistent performance in terms of downloads, starting at 1.3K in late September and peaking at 2.2K in early November. The app had a slight decrease in downloads towards the end of the quarter, finishing at 1.6K in the last week of December.
SUGAR Cosmetics: Shop Makeup saw relatively stable download numbers throughout the quarter, beginning at 355 in late September and peaking at 792 in early November. The app ended the quarter with 526 downloads in the final week of December. Active users for SUGAR Cosmetics increased steadily from 624 in late September to 1.2K by the end of December.
Avon - Catálogo exhibited moderate fluctuations in weekly downloads, starting at 595 in late September and peaking at 845 in mid-October. The app's downloads decreased towards the end of the quarter, finishing at 473 in the last week of December.
For more insights and detailed analytics on app performance, visit Sensor Tower.
